Masbia launches Hamantaschen for Hunger for Purim after a tough fundraising winter

Masbia launches Hamantaschen for Hunger for Purim after a tough fundraising winter

Posted on: March 22, 2024

Kosher food pantry partners with Strauss Bakery with half of the proceeds from Hamantaschen sales going to charity, offering customers a two-for-one mitzvah: ‘Mishlohei manot’ and ‘matanot le’evyonim’ in one purchase.

Step into Brooklyn’s Strauss Bakery in March and the first thing you’ll see — or, more importantly, smell — is the non-traditional hamantaschen flavors. These include apple cobbler, Oreo, s’mores, dulce de leche and espresso.

But the kosher bakery, a staple of the Borough Park neighborhood since 1960, isn’t just serving up trendy triangular treats for Purim, which begins at sundown on Saturday. Throughout the month, Strauss Bakery has baked hundreds of the festive pastry specifically to donate to “Hamantaschen for Hunger,” a new initiative by Masbia Soup Kitchen Network, a kosher soup kitchen and food bank.

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